Finland · Regulated Market · Launching 2027
Finland's Regulated Gambling Market Starts Here
Latest news, regulation updates, supplier directory and market intelligence — built for the people building Finland.
Tagline
Tracking Finland's regulated gambling market.
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Market Snapshot
Where the market stands today
Live readings on Finland's transition from monopoly to a regulated multi-licensee market.
July.
2027
- Regulation
- Reform in progress
- Framework
- Multi-licence
~50
Submitted to date (est.)
Government White Paper on Gambling Act published for stakeholder consultation
07 Jun 2026
0
At market open
0
At market open
Finland's licensing plan
From state monopoly to a regulated multi-licence market
Finland is partially ending Veikkaus Oy's online gambling monopoly and replacing it with a licensing regime under the new Gambling Act. B2C licence applications opened on 1 March 2026, the market opens to licensed operators on 1 July 2027, and supplier licensing becomes mandatory on 1 July 2028.
Source: Finnish Gambling Act, Sections 5–8, 33 and 106; Lottery Act, Section 11. Regulator: National Police Board (Arpajaishallinto).
Read the regulation guide →1 March 2026
B2C applications open
Operators may apply for licences covering online betting, online casino, online slot machines and online bingo (Section 6, Gambling Act).
1 July 2027
B2C market launch
Veikkaus online monopoly partially ends. Licensed operators may begin offering services to Finnish customers. Online lotteries and pool games remain exclusive.
1 July 2028
B2B supplier licensing
Mandatory gambling software licensing. Licensed operators may only use software from licensed suppliers (Sections 7 & 33, Gambling Act).
Latest news
Industry intelligence
Finnish Police Emphasise Public Awareness in Combating Online Scams
The National Police Board Finland highlights information and open discussion as crucial in combating online scams, aiming to protect Finnish citizens.
Veikkaus Prepares for Finland's Liberalised iGaming Market
Exclusive operator Veikkaus is preparing for Finland's future liberalised iGaming market, adapting its strategy in anticipation of regulatory changes.
Finland: Consumer Ombudsman Publishes New Guidelines
The Finnish Consumer Ombudsman has issued new guidelines, impacting marketing practices within the gambling sector. Review for compliance.
Finland: Understanding Data Protection Officer Requirements
Reviewing the role and requirements for Data Protection Officers in Finland, as outlined by the Data Protection Ombudsman.
Finland's Gambling Reform: Examining the Swedish Market Liberalisation Model
An igamingbusiness article questions the suitability of Sweden's market liberalisation model for Finland's forthcoming gambling reform.
Finland Receives Fifty iGaming Licence Applications Ahead of 2027 Market Launch
Finland has received 50 licence applications for its upcoming iGaming market, scheduled for launch in 2027, according to igamingbusiness.
Suppliers listed
16
Categories covered
10
Verified suppliers
0
Founding Partner programme
Help build the definitive Finland gambling market reference
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Regulation timeline
Monopoly → B2C licensing → B2B licensing
The full sequence of statutory milestones under the Finnish Gambling Act, from the existing Veikkaus monopoly to mandatory B2B supplier licensing in 2028.
- Step 1completed
Veikkaus Monopoly Era
State-owned Veikkaus Oy holds the exclusive right to organise online betting, casino, slots and lotteries under Section 11 of the Lottery Act.
Jan 2017 - Step 2completed
Reform Proposal Published
Finnish government announces plan to partially end the Veikkaus monopoly and move to a multi-licence regime for online betting, casino, slots and bingo.
Apr 2024 - Step 3completed
Draft Gambling Act to Parliament
Draft of the new Gambling Act submitted to Parliament, setting out licensing categories, AML, marketing and technical rules.
Mar 2025 - Step 4completed
Gambling Act Enacted
Parliament passes the Gambling Act; Sections 5–6 and licence application provisions enter into force on 1 March 2026.
Mar 2026 - Step 5in progress
B2C Licence Applications Open
Operators may apply to the National Police Board for online betting, online casino, online slot machine and online bingo licences (Section 6, Gambling Act).
Mar 2026 - Step 6upcoming
B2C Market Launch
Veikkaus online monopoly partially ends. Licensed operators may begin offering betting, casino, slots and bingo to Finnish customers (Section 6, Gambling Act; Section 11, Lottery Act repealed for these verticals).
Jul 2027 - Step 7upcoming
B2B Supplier Licence Window Opens
Gambling software providers may apply for a supplier licence covering manufacture, delivery, installation and adaptation of gaming software (Section 7, Gambling Act).
Jul 2027 - Step 8upcoming
Mandatory B2B Supplier Licensing
Licensed operators may only use software from licensed suppliers, and licensed suppliers may only serve licensed operators (Section 33, Gambling Act).
Jul 2028